Which Is More Important - Pagerank Or Trustrank?

By Steve Hill

There are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on people's lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will no doubt catch up with this site and will either drop it down to a pr4 or pr3, it may even ban the site completely.

If you have a link on the homepage of this site, possibly from some sort of link exchange, this link will have now lost a lot of its value and may even be damaging your own site.

On the other hand if a website which has been around for eight years is willing to add a link on its homepage pointing to your site, this is of massive value. Search engines such as Google have now come to trust this site and will believe that the site being linked to is also a reputable site.

Page rank is important but trustrank is essential. When trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known seo person? You have to be very careful as there are many reasons why Google could ban your site.

Stephen Hill helps to promote a number of websites including: stuttering therapy for stuttering help for stuttering Article Source: http://EzineArticles.com/?expert=Steve_Hill

Niche Web Site Promotion – The Basics

By Sean Ray

There are so many forms of advertising for web sites. As the Internet continues to expand advertising is evolving as well. The basics of web site promotion include simple tasks of advertising and marketing. Search engine optimization, page rankings, having the perfect key words throughout your page. This is the best way to get your page seen by searches.

Use the most simply, words used most often throughout your page and use the incorrect spelling of words (this does provide searches with your site). Use banner ads to promote your site. These flashing Internet “billboards” are a great form of advertising. They can be placed on other websites and gain your site exposure by those you didn’t think of. Build a list! Build a list! Let me say again, BUILD A LIST! This provides the best tool for advertising.

Without your list who do advertise to? Build a list! This is the basic of web site promotion in that without your list none of these other tools are going to help you! List building is essential in marketing. It is the only way to fully grasp who to promote your business to, who is interested in what you are offering and who can direct you to other potential customers and clients. Forming online relations with companies, people, networks that can provide you all of these will probably be the single best investment you make in your website. And once you think you are done, start over. You list is a continuous process it is never complete!

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Web Site Promotion – Steps to Web Site Visibility

By Sean Ray

There are many ways to get visibility to your web site. Promotion of the web site is the most important task to generate any form of traffic. There are several ways you can do this but I will focus this article on the 5 steps to web site visibility that I find to be the easiest and most helpful for beginners.

1. Google Adwords. When you go to the Google search engine and perform your search you will generate a page that has the results on it. The right hand side of your screen has what is known as Google Adwords, basic short ads that provides links to web sites that are affiliated with the search that was performed.

2. SEO- Search Engine Optimization increases your web site visibility by using pageranking and keywords to make your site visible to searches seeking results that your website offers.

3. Blogs have become the latest form of reaching out from readers and searches on the web. This form of advertising can increase your web site visibility by prompting on the blogs that are targeted to the audience of your choice.

4. Banners: the simple innovative way to get people to click on and be redirected to your site. These ads can be placed all over the web and you can access customers in places you might not have thought of.

5. Off the internet advertising: This form of promotion for a web site is sometimes forgotten about. People aren’t clued to the Internet 24/7 (even though we feel that we are). Life outside does still exists so promote your site in the “real” world.

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Article Source: http://EzineArticles.com/?expert=Sean_Ray

What Makes a Great Site Promotion Strategy?

By Chimezirim Chinecherem Odimba

There are many site promotion strategies out there. However, some are great while most are simply either a waste of your time and/or money or do not give you the best return on your investment. So, what are the marks of a great site promotion strategy?

1) Any site promotion strategy that gives you high quality traffic that converts to cash. This is the bottom line for every business. If it does not result in profits, then it's a bad strategy. What's the whole point of getting traffic that does not convert to sales?

2) A good site promotion strategy must be able to give you massive traffic if you take massive action. If a traffic strategy is only capable of giving you little streams of traffic, I think you are better off leaving it. This is unless it cost you very little in time and money.

3) A good mark of a great site promotion is that it is residual. You work once and keep getting results for months and even years without further input.

No matter how easy a strategy is, it is not the best use of your time if you have to take a physical action each time for you to get traffic.

4) A good traffic strategy is one that will last -- Not a fad. If you know of tricks that will give you traffic for a short period only, then you only have a strategy that will make you money for only a short period.

5) A good traffic strategy must leverage other people's time. The more of their time it leverages, the better it is for you. You only have 24 hours a day and so any help from others is very welcome.

6) A good site traffic strategy must be ethical and not make you risk having problems with the authorities. If it sends oodles of traffic but is illegal, then it is certainly not a great strategy for building your website's traffic.

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Chimezirim Odimba writes to help hardworking folks succeed online.

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4 Ways to Bring More Traffic to Your Website

By Alan King

Website promotion is top priority for website owners. After all, what is the purpose of having a website if no one will visit it? Because there are so many websites like yours on your World Wide Web, you should take all efforts to promote your website.

You don’t have to have a high budget to effectively promote your website. Even with a small budget, you can still take steps to introduce your site to new visitors. There are also many free ways to promote your site. With a little time and effort, you will begin to notice more hits to your website.

Search Engines, Classifieds and Directories

This is a very basic but powerful tool to bring massive hits to your website. Most web surfers will use directories and search engines to find websites and informational pages that suit their needs. By having your site listed on as many search engines, classifieds, and directories as possible, you are widening your opportunities of being seen.

Your aim is to land on the first page of a search engine when a user types in a certain phrase or keyword. There are several factors that contribute to getting on the first page of the search. It is best to use services like DriveMeHigh.com to ensure that you appear on every search engine, directory, and classifieds out there. Professional website promoters know exactly what it takes to optimize your website for maximum exposure.

Forums and Message Boards

People like to communicate and talk to other people with similar interests. A forum or message board can help them do just that. There are free forum scripts and programs that you can install on your site. Allowing users to carry on discussions will bring them back to your website.

The trick here is to make sure that you make posts and encourage discussion among site visitors. Post as often as you can, and you will see that visitors will begin commenting on the topic and starting topics of their own. You can use the same concept with forums and message boards on other websites. Always place your URL in the signature of every forum that you are part of. More posts mean more exposure.

Email Marketing

This doesn’t have to be complicated or hard to utilize. A simple email subscribe box will suffice. You can find these on many website promotion sites. Offer a newsletter or reminder service so that users can revisit your website whenever new content appears.

Make your subscription as appealing as possible. You can do this by offering something valuable to your visitors. For example, if you offer beauty products on your website, you might want to put together a beauty ezine filled with tips and tricks of applying cosmetics. Always have a link in the email taking them back to your website. Suggest products and pages of your website that they can visit for more information.

Articles and Content

If you have a great product or service on your website, write an article about it. Choose a few keywords and make sure that it appears in the article a few times. This will be picked up by search engines when a user types in that keyword, or something similar.

Having articles and content on your site does a few things. First, it promotes your product in detail. When visitors have more information, they can make a decision to buy. Secondly, search engines may place you on the first page if the content of your site is relevant to what the user has searched.

Lastly, you can also distribute these articles to free article websites. In the resource box, make sure you put information about your website and provide a URL to the site. If a reader is interested in what you have to say, they might just visit your website and make a purchase. Webmasters frequently visit these websites for content to place on their sites. This means more exposure for your website!

Be diligent and put in good effort, and visitors will come. It may take a few weeks to a few months, but as long as you do it right, site traffic will increase and return visitors will be more frequent.

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Tips For Successful Website Promotion

By Alan King

If you currently have a website or are thinking of starting one, you should know that website promotion is a must. Chances are there are many websites that are similar to yours. To ensure that visitors will see your website, you must actively promote your website as frequently as possible.

There are a number of ways to promote your website that are free or low-cost. No single method will work on its own, so you should consider combining several methods for maximum results.

Submit Your Website Information to Various Sources

For starters, you should submit your website to every search engine, directory, and classified ads sites that you come across. You can do this by visiting the website and entering in your information to be indexed. Popular search engines include Google, Yahoo, and Altavista. There are many other sites, so keep your eyes open.

Whichever site you submit to, make sure your information is correct, accurate, and readable. Your information should also be resubmitted from time to time. For maximum results, you can seek helpful services like DriveMeHigh.com, where you can skip the guesswork and allow the professionals to handle the details.

Fill Your Website with Enjoyable Content

How do you get yourself to rank high on search engines? It can be as simple as filling your website with useful articles. Make sure that articles and content are rich in keywords, but also makes sense to the reader. These search engine optimized content items will help your site rank higher and appear more frequently than those sites without content. This should also be done frequently so that the search engines will constantly crawl your site.

Link and Banner Exchanges

You can also sign up for services that will automate link and banner exchanges so that your banner or link will show up on other relevant websites. You can also do this on your own by contacting websites related to yours to set up arrangements that will be beneficial to you and your new partner. This is a great way to advertise without paying a dime!

Press Releases

Another way to promote your website is by writing a press release. A well-written press release will gain notice from newspapers, popular websites, and other media sources. It can bring you tons of traffic to your site if an extremely high-traffic website takes up your press release. If you don’t have experience in this department, it is best to hire a writer to do it for you. Many press releases are thrown in the trash because it is too advertorial in nature. Done correctly, it can be low-cost way of spreading the word about your website.

Paying for Advertising

If you find a high traffic site that can bring qualified hits to your website, you should consider advertising on that website. Search engines like Google also offers pay-per-click advertising that is targeted by keywords inputted by users. Sometimes, this website promotion method can really add up. You should carefully budget yourself if you decide to pay for advertising.

This method works great because you are guaranteed to be seen by people who might be interested in your website. Some websites sell advertising packages that include banner or text advertising on the website, in conjunction with newsletter or email advertising. Carefully consider your options to make sure that your advertising dollars are stretched as much as possible.

Whichever option you choose, make sure that you are diligent in your website promotion efforts. It may take a few months, but you will definitely notice increased hits to your website!

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